The Super Bowl is almost here, and it’s almost impossible to escape the online hype for the biggest football game of the year. From Vin Diesel’s not-so-Fast and Furious Häagen-Dazs commercial to Meg Ryan and Billy Crystal’s reunion in the iconic When Harry Met Sally diner for Hellmann’s, everyone’s already starting to have fun online in preparation for the big game. But there’s one place that’s eerily quiet when it comes to the NFL: Bluesky, the Twitter-like platform.
Bluesky skyrocketed in popularity late last year as an alternative to X (formerly Twitter). With its starter packs and friendliness to outside links, it’s become a fast favorite among media and communicators. The platform just reached 30 million users. But the NFL doesn’t seem to want to jump on the new platform. In January, New England Patriots executive Fred Kirsch confirmed on the Patriots Unfiltered podcast that the league had asked them to take down their nascent account and barred the team from using Bluesky.
Read more: How to Watch Super Bowl 2025 Without Cable
The NFL hasn’t made a public declaration about why it hasn’t approved the platform, but reporting from the Sports Business Journal this week indicates that the league is waiting to see if it can strike a deal with the service. It’s unclear what exactly the terms of such an agreement would be, but the NFL’s prevailing logic seems to be that bringing the teams to the platform would also draw new users. That could be of interest to Bluesky, since it’s in a competitive environment with lots of other text-based social media platforms, all fighting for dominance.
Super Bowl 59 is on Sunday, Feb. 9, at the Caesars Superdome in New Orleans. For more, check out how to watch the big game without cable and everything we know about Kendrick Lamar’s halftime show. Plus, here’s everything you need to know to throw a Taylor Swift-themed Super Bowl party.
